Spider-Man is getting his own channel this month as Disney XD+1 moves aside for wall to wall Spider-Man content.
“This is the first time that we have created a takeover dedicated to Spider-Man, arguably one of the most popular characters from the Marvel universe and one of Stan Lee’s most venerated creations. The wall-crawler continues to draw kids to Disney XD so what better way to pay tribute to his genius than by giving him his own channel throughout the month of July when the whole world will be going Spidey crazy.” – David Levine, General Manager of Disney Channels UK and Ireland
Disney Channels UK and Ireland has announced it will launch a Marvel Spider-Man takeover on July 3rd, which will run for the course of the month on the Sky and Virgin Disney XD +1 channels. Highlights will include the world premiere of six Spider-Man Origin shorts along with a Spider-Man Homecoming 15-minute movie special. Every episode of Ultimate Spider-Man ever made will be broadcast during the course of the month.
The Marvel Spider-Man takeover will be sponsored by the automated toy range HEXBUG and launch on the Disney XD + 1 channel ahead of the release of Sony’s Spider-Man Homecoming. HEXBUG will activate sponsorship idents, channel idents, promos and competition spots.
Broadcast on Disney XD+1 and carried by Sky and Virgin Media it will include the world premiere of six Spider-Man shorts and run throughout the month from July 3rd, 24 hours a day
The product line for Marvel Spider-Man Homecoming includes a range of gadgets and toys such as the Sphero Spider-Man app-enabled interactive super hero (Sphero, RRP £149.95), Spider-Man Homecoming Pop! vinyl figures (RRP 12.99-£14.99, Funko) and Spider-Man Homecoming Walkie Talkies (RRP £14.99, IMC), available from Disney Store and all good retailers. – Disney