The BBC have pledged to spend an additional £34m on content and services for children over the next three years.

“Our audience is rapidly changing and now more than ever we need to keep up. We’re home to the most popular kids TV channels in the UK, but as our audience increasingly move online it’s our job to stay relevant, inspiring and engaging them on whichever platform they choose. Today’s announcement means that whilst we’ll continue to make exceptional, distinctive public service UK children’s content across all of our platforms, we’ll also be able to develop a more personal online service that meets the evolving needs of our audience.” – Alice Webb, Director, Children’s

The extra funding will enable the corporation to deliver an enhanced online offer for its youngest audiences, the beeb state. BBC Children’s will continue to spend the overwhelming majority of its budget on their dedicated television services, CBeebies and CBBC which transmit programming across all genres, including drama, comedy, factual and news.

This additional investment will also deliver a significant increase in BBC Children’s online budget, reflecting the increasing share of children’s media time spent online and the increasing competition for their attention. It will ensure that the BBC continues to reach as many children as possible with quality, commercial-free, public service content and interactivity that informs, educates and entertains.

The new investment, delivered as a result of savings across the BBC, will see the Children’s budget reach £124.4 million by 2019/20, up from £110 million today. By 2019/20, a quarter or £31.4 million will be spent online.

“We put children’s front and centre throughout the charter renewal process and today’s announcement reflects our commitment to our youngest audiences. We’re making BBC Children’s fit for the future, maintaining our world-class channels whilst enhancing our online offer to meet the needs of the next generation.” – Tony Hall, BBC Director-General

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