Coronation Street: Then, Now & Forever.
A scene from the trailer recreating a scene with Dennis and Elsie Tanner compete with period Granada TV cameras.
‘Coronation Street has a unique place in British popular culture. Everyone has a favourite scene, a memorable moment and the chance to recreate some of these was a beautiful adventure.’ – Tony Pipes, ECD of ITV Creative
Today sees the launch of a major new campaign for Coronation Street. It takes the viewer back through 57 years of the soap opera, recreating iconic scenes as they were filmed in a celebration of Britain’s most popular continuing drama. Created from an idea by Executive Creative Director Tony Pipes and directed by Caswell Coggins, the film depicts iconic scenes from each decade of the soap, showing not only the scenes themselves but also the craft involved in creating the moments we see being filmed.
— Coronation Street (@itvcorrie) August 18, 2017
Some of the scenes were recreated on the Coronation Street set whilst classic sets were recreated at Shepperton Studios by acclaimed art director Matt Gant (Life on Mars, Endeavour). The costumes were created by the award winning Michelle Mays (John Lewis – Always a Woman) using archive photography and footage and references from the soap’s archivist Helen Nugent. Actors were cast to match the original performances and emulate the moments featured.
Corrie launched in December 1960 from Granada Television, and broadcast live from their now closed Quay Street studios in Manchester. Originally a twice weekly serial the programme has undergone a number of format changes, turning into a five-episode-a-week soap opera in more recent years. A sixth episode is to be shortly slotted into the schedules.
‘Coronation Street is on brilliant form at the moment, regularly gaining over 40% audience share, so now seemed like the perfect time to celebrate the soap. We hope viewers love reliving these classic Corrie moments as much as we have loved recreating them.’ – Sarah Tobias, Head of Marketing and Media at ITV
The film will launch on today, Friday 18th August, on ITV and will run on the channel into next year. It’s believed versions will also air on STV and UTV.