Elvis Presley’s legendary ’68 Comeback Special, directed and produced by Steve Binder, will hit the big screen this August in celebration of its 50th anniversary.
“We are thrilled to partner with Fathom & ABG to bring such an iconic concert experience to cinemas across Europe in August,” – CinEvents CEO Joe Evea.
This special cinema event will take place across the UK & Ireland for one night only 16th August with encore screenings at selected sites. Screenings will include the legendary television special 90 min concert, plus an exclusive look at the making of the special, featuring a walkthrough of the NBC soundstage with insights from Binder and others influenced by Presley, his music and this iconic event. This brand-new content is produced by Spencer Proffer, CEO of Meteor 17, and ABG’s Marc Rosen, SVP of Entertainment.
Originally airing on December 3rd in 1968, the ’68 Comeback Special concert was Elvis Presley’s first live television performance in seven years, which captured him playing with a full band in front of an intimate audience of diehard fans. As part of the special, Presley also pioneered the “Unplugged” performance style with an exclusive acoustic set. The soundtrack album went Top 10 following the special airing, shooting Presley back to the top of the singles charts months later with “In the Ghetto” and later in 1969, his first number one hit in seven years with “Suspicious Minds.”
Fathom Events, ABG and CinEvents will present “ELVIS 50th Anniversary Comeback Special” in over 250 cinemas across the UK & Ireland on Thursday 16th August.
In celebration of the 50th anniversary of this legendary special, a new book by Steve Binder titled COMEBACK: The Making of the 1968 Elvis Special delves into the dynamic (and often intimate) performances by The King of Rock & Roll during the landmark “Comeback” NBC broadcast. The book features a dedication by Priscilla Presley and stunning catalog of iconic Elvis Presley imagery.
“We are always looking to uncover fresh and exciting ways to share our content with fans through unique experiences. Our new partnership with Fathom Events has provided us with an opportunity to take the cinematic experience to the next level, and we look forward to watching the excitement unfold.” – Marc Rosen, SVP Entertainment of ABG