During last evenings last-ever final on Channel 5, host Emma Willis announced Cameron Cole as the winner of Big Brother.
From the four BB finalists – Akeem, Cameron, Cian and Zoe – announced in fourth place was Cian, followed by Zoe, who finished in third place. The runner up was announced as Akeem, meaning the winner of Big Brother 2018 was Cameron.
“I am completely and utterly shell shocked. I can’t even put into words…I just can’t describe it. I never in a billion years did I expect that. I thought I’d be out the first week…I just didn’t think I’d be liked, I thought I was going to be irritating, annoying. I moan a lot….So I just didn’t think I was going to fit in. The Housemates have been incredible. They have been so incredibly supportive. It’s been the most incredible house.” – Cameron Cole
Asked by Emma is Lewis F had been his catalyst for coming out, Cameron said: “Definitely, I would never have done it without him.”
Big Brother’s Bit On The Side with Rylan Clark-Neale at 11:20pm celebrated the last seven years of the series airing on Channel 5, with a few digs at the show’s axe along the way. The final ever words were left to Kim Woodburn over the endcap, which showed the Channel 5 logo, noting “poppycock” as the series faded from the network forever.
“It was a dream to get in…I don’t know what to say…I got what I expected and a hundred times more in an unbelievably positive way…It was the most life-changing, incredible experience.” – Cameron Cole
While it was the last episode to air on Channel 5 both Rylan and Emma seemed optimistic that the show could end up on another network. The series originally aired on Channel 4 before being axed and revived by Channel 5. Original host Davina McCall was seen in a montage of Big Brother personalities singing along to Take That’s Never Forget.