This weekend, the STV Player will show leading European football coverage thanks to a deal between the Scottish broadcaster and Eleven Sports.

“Our free-to-air partnership with STV fits perfectly into ELEVEN’s ‘For the Fans’ strategy which aims to make leading football action more accessible for fans at an affordable price. STV has fantastic reach across Scotland and this collaboration is another way to drive awareness of our premium football offer to new and diverse audiences. Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports’ position as a pioneer in the contemporary sports media landscape.” – Richard Young, Commercial Director, ELEVEN SPORTS UK

The coverage, on the STV Player, will feature Lionel Messi and Cristiano Ronaldo through the innovative partnership that launched today and sees 14 matches from two of the best leagues in world football shown free-to-air in Scotland this weekend.

The fixtures from LaLiga (Spain) and Serie A (Italy), which will be played from today through to Sunday 25th November. The coverage on STV Player will be available live and free of charge on the content service. Beyond this weekend, Eleven Sports will also make available two matches from LaLiga and Serie A to the STV Player every match week.

The STV Player is the UK’s fastest growing broadcaster video on demand service. The partnership between STV and the sports content provider supports the digital growth strategy of both companies and aims to broaden the range of content available on STV Player. It also follows the recent announcement that STV will act as exclusive digital sales agent for Eleven Sports across all digital platforms and sponsorship as they grow their premium sports business in the UK and Ireland.

“We’re delighted to be partnering with Eleven Sports to bring our viewers free-to-air football featuring the likes of Messi and Ronaldo for the very first time on the STV Player. This partnership reinforces our commitment to be Scotland’s number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player.” – Richard Williams, STV’s Managing Director, Digital

STV previously announced on Monday (November 19th) that the Glasgow based regional broacaster and programme production company will act as exclusive digital sales agent for Eleven Sports across all digital platforms and sponsorship as they grow their subscription sports service in the UK.  It forms part of STV’s new 3-year growth strategy and its key objective of driving digital advertising growth alongside maximising its broadcast business and building a world class production company.

Eleven Sports is an award-winning digital broadcaster broadcasting up to 20 live football matches every week including the Milan derby and El Clasico. They also broadcast this year’s PGA Golf Championship as part of over 30,000 live hours of top sporting action globally. Harnessing STV’s expertise in providing effective marketing solutions around premium digital content, the new partnership will ensure advertisers can target their products and services to Eleven Sports viewers right across the UK.

“Eleven Sports is a fast-growing digital broadcaster, and our new partnership will provide a fantastic opportunity for advertisers. STV has extensive experience in serving premium content on the STV Player and we are delighted to enter into this venture with Eleven Sports as our first partner receiving digital sales representation.” – Peter Reilly, STV’s Commercial Director

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