The new publication will be stocked exclusively in Waitrose & Partners.
The ITV Magazine is to be made available in Waitrose & Partners stores country-wide at a cost of £1, but myWaitrose members will be able to get hold of a copy for free.
“We’re constantly looking at new ways to reach viewers and the launch of The ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.” – Paul Ridsdale, ITV Director of Viewer Marketing
The publication previews the best of 2019 and features exclusive interviews with some of telly’s biggest stars ahead of a bumper year on ITV. Interviewees include Sheridan Smith, star of insider trading saga Cleaning Up, Katherine Kelly, who stars in psychological thriller Cheat, Tom Brittney, talking about his new role in Grantchester, and TV legends Dermot O’Leary, Davina McCall and Brenda Blethyn.
The magazine also features exclusive behind the scenes features on The Voice, the broadcaster’s Racing and Six Nations coverage, plus the drama Endeavour as well as an interview with Victoria writer Daisy Goodwin and ITV International Affairs Editor, Rageh Omaar’s column,
Also included are travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England and Waitrose & Partners Greek style recipes inspired by the idyllic Corfu setting of The Durrells.
The mag’s launch is part of ITV’s More Than TV strategy with an aim to develop strong consumer relationships. It was created by John Brown Media, ITV Marketing and Publicity teams and Waitrose & Partners.
“We are delighted to be working with ITV and Waitrose & Partners on the ITV magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product. ITV magazine is a great vehicle to engage, surprise and entertain viewers.” – Andrew Hirsch, CEO, John Brown Media