FootJoy becomes first official clothing partner for Sky Sports Golf.
“With Sky Sports being the home of golf we’re delighted to be partnering with FootJoy through this innovative deal. FootJoy will be seen out on the course with Sky Sports and part of the golfing conversation in 2019.” – Katie West, Brand Content Controller at Sky Media
Teeing off in this month FootJoy will become the official provider to Sky Sports Golf. The deal, brokered by Sky Media, will allow FootJoy to reach its key audience of golf lovers with Sky Sports Golf presenters and crew exclusively wearing the brand’s clothing and shoes on course during 2019.
The campaign marks the first time Sky Sports has partnered with a clothing brand with FootJoy supplying clothing, footwear and accessories which will be worn by presenters, commentators and crew during live broadcasts. The partnership launched at the Abu Dhabi HSBC Championships and will be promoted through a wider TV advertising campaign in the Spring.
The campaign aims to increase the awareness and credibility of FootJoy’s clothing range by partnering with Sky Sports and will be worn by Sky Sports talent, including Nick Dougherty, Sarah Stirk and Andrew Coltart. Performance54, the leading golf marketing and sponsorship agency, helped to broker and manage the deal, which runs until 31st December 2019
In other Sky Sports news Blue Peter presenter Radzi Chinyanganya has joined the company to anchor coverage of the NBA London Game 2019, live from The O2. Radzi joins a team featuring three-time NBA Champion Bruce Bowen and Washington Mystics General Manager and Head Coach Mike Thibault.
“Innovation is at the heart of everything we do and aligning our brand with Sky Sports Golf, which has changed the way the sport is viewed by millions of golf fans in the UK and Ireland, is a natural fit. We’re excited to be the first golf brand to work with Sky Sports Golf in this way and look forward to developing this partnership over the next 12 months in what is set to be an exciting year for golf.” – Paul O’Hagan, FootJoy Marketing Manager – EMEA