ITV has launched its major brand campaign for ITV Drama’s. The broadcaster says the promotions will celebrate a rich schedule of new and returning series across the network.
A 60 second trailer for the new campaign – entitled Drama Lives on ITV - will be screened at 8.30pm this evening before Coronation Street, with the full 120 second brand trail airing at 9pm, in a synchronised screening across ITV1, ITV2, ITV3 and ITV4. The trail will air directly before the first episode of new ITV1 drama Thirteen Steps Down, the channel’s psychological thriller adapted from a Ruth Rendell novel, starring Geraldine James, Luke Treadaway and Gemma Jones.
Then on Saturday 18th August, during the launch show of X Factor on ITV1, programme specific ITV drama trails will air throughout the night, including a first look at the third series of Downton Abbey.
ITV Director of Drama, Laura Mackie says,”We have a really strong and diverse line-up of drama coming to ITV over the forthcoming months. Brilliant writers and directors and an outstanding array of acting talent will entertain our audiences and the Drama Lives on ITV campaign showcases the breadth and variety of our output.”
The brand campaign was produced in-house by ITV Creative.
The Drama Lives on ITV brand campaign trail includes exerts from series such as Mrs Biggs where Sheridan Smith plays the title role of Charmian Biggs, with Daniel Mays assuming the role of Ronnie Biggs in the five-part series from ITV Studios.
The Bletchley Circle - BAFTA award winner Anna Maxwell Martin stars alongside Rachael Stirling, Sophie Rundle and Julie Graham in a drama that focuses on four women, each with unique intelligence gathering skills, who worked at Bletchley Park during World War II. They unite post War with the aim of tracking down a murderer.
Downton Abbey series 3 sees the third series, set in 1920, sees the return of the much-loved characters and the arrival of Shirley MacLaine as Cora’s mother, Martha Levinson who sweeps into Downton Abbey causing a stir above and below stairs.
Homefront - Claire Skinner, Clare Higgins, Nicola Stephenson and Antonia Thomas are the military wives and girlfriends in a contemporary drama series about the women who fight the battles on the ‘homefront’ whilst their men are in Afghanistan risking their lives.
The Last Weekend sees Rupert Penry-Jones and Shaun Evans star in Mick Ford’s adaptation of Blake Morrison’s best-selling suspense thriller about two friends whose competitiveness reaches extreme heights over an August Bank Holiday weekend.
Leaving – Three-part drama starring Helen McCrory and newcomer Callum Turner about a woman who falls in love with a much younger man and the implications of that relationship for their families and how it effects them at work
Monroe returns starring James Nesbitt in this medical saga with a cast including Sarah Parish, Tom Riley, Christina Chong, Michelle Asante, Luke Allen-Gale and Andrew Gower.
A Mother’s Son – Hermione Norris, Martin Clunes, Paul McGann and Alexander Arnold star in this two part drama about a mother who suspects her son may have murdered a school friend. Are her suspicions misplaced?
The Scapegoat is an adaptation of Daphne Du Maurier’s classic novel, starring Matthew Rhys, Sheridan Smith, Eileen Atkins, Jodhi May and Andrew Scott. The Scapegoat tells the story of two very different men – John Standing and Johnny Spence – who are doppelgangers. They meet by chance each at a crossroads in their life and after an alcohol fuelled night John finds himself sucked into another man’s life.
Mr Selfridge sees cast including Jeremy Piven, Katherine Kelly, Frances O’Connor, Zoe Tapper, Gregory Fitoussi, Amanda Abbington, Samuel West and Aisling Loftus star in drama based on the life of the flamboyant and visionary American entrepreneur, Harry Gordon Selfridge.