Amy Wyatt was shocked with the news that her mother Kerry was in a diabetic coma. The character is now conflicted as she has only just been reunited with her mother and has stated that she ‘doesn’t care whether she lives or dies’
However, leading diabetic campaigners at www.IceGems.co.uk says that the storyline should be a chance for redemption and more importantly showcase how important it is to deal with diabetes effectively, both in terms of treatment and to ensure that any future emergencies are dealt with quickly.
Time is off the essence with Diabetes. When it comes to diabetic emergencies, fast reactions and first aid knowledge can save lives, so information engraved into medical jewellery can be crucial to inform people what is wrong with the suffer and how to take action.
Diabetes is a complex illness because there are two key types – the campaigners say – often with very subtle symptoms, which puts sufferers at risk: hyperglycaemia (high blood sugar) and hypoglycaemia (low blood sugar).
Medical alert bracelets are designed to be a lifesaving sign post to those administering first aid, helping explain what type of diabetes the sufferer has and what course of action to take. They will have important In Case of Emergency (ICE) information engraved on them.
With hypoglycaemia, if action is taken quickly, a sugary drink of food can be administered. With hyperglycaemia the symptoms are more subtle and the sufferer will need medical attention at a hospital. These bracelets help ensure this information is communicated.
Nadine Lewis of icegems.co.uk, who has campaigned on the issue of diabetes for the last 10 years, said, “The storyline should be a great opportunity to show the British public how to deal with diabetes properly. Amy and Kerry should put their differences to one side and learn how to handle any crisis. They should buy some medical jewellery and put crucial ICE information on it to ensure that everyone understands what to do in case of an emergency.”
It was noted by television regulator, the IBA, in the 1970s that more people took notice of ‘situations’ which happened to soap opera characters rather than the same situation and advice being displayed in a leaflet or a television promotion. Storylines included into soap opera to raise awareness included Malaria, learning to read and write, decimalisation, abortion, cancer and dangerous driving to name only a handful.