Hollyoaks is to be sponsored by Domino’s Pizza in a two year multi-million pound deal.
The deal will take effect on Monday with Domino’s branding being placed around the show on Channel 4, E4 and 4oD, the online catch-up service.
The bumpers which air before the opening titles, into and out of the commercial break and at the end of the episode currently feature VO5.
“Hollyoaks provides Domino’s with the perfect platform to engage with Channel 4’s uniquely sizeable 16 to 34 audience nearly every day of the week and we’re looking forward to working with Domino’s over the next two years around a show that continues to go from strength to strength.
“Whilst broadcast sponsorship lies at the heart of this partnership our relationship with Lime Pictures [Hollyoaks production company] provides additional exciting licence and activation opportunities.” – Partnership Controller, Channel 4, Rupinder Downie
Domino’s sales and marketing director, Simon Wallis, adds “Our long term sponsorship will see Domino’s Pizza dominate early evening TV viewing and ensure we are speaking to the heart of our core audience just when they are thinking about how to solve their hunger pains.
“Hollyoaks is giving us tremendous creative opportunities to ensure this partnership lives beyond the TV screen thus allowing us to play around with our unique tone of voice and develop targeted communications.”
The deal was brokered by Channel 4 sales’ group partnership manager, Nick Scott, and Daren Benton, head of partnerships at media agency Arena.
Watch one of Domino’s Hollyoaks’ bumpers below: