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Channel 4 is to air a three part series which follows brides as they search for the wedding dress of their dreams.

All Hail The Veil features one bride and three very different salons competing to find the dress of her dreams. From discount divas to haute hipsters and high-end couture queens, it’s a one-stop shop for gowns in every style and price range, with the experts weighing in on each appointment. But it’s the bride who ultimately gets to pick the winner in a surprise reveal at the end of each episode in front of friends, family and the salon owners.

‘This is a really fun new bridal format for the UK and a great addition to Channel 4’s daytime slate. With no end of options of bridal gowns out there, the series will capture all the emotions and dramas of finding that perfect dress’. – David Sayer, Channel 4

All Hail The Veil will air on Channel 4 daytime early next year.

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