Ben Cohen and Mark Cueto have been revealed as ESPN columnists for Rugby World Cup.
ESPN have revealed that ex-England rugby stars Cohen and Cueto will contribute to the leading sports website’s extensive coverage of the 2015 Rugby World Cup. The duo join existing ESPN contributors including Conor O’Shea, Tom May and Greg Growden in offering their expert opinions and unique insight into rugby’s biggest tournament. The columns add to ESPN’s comprehensive coverage of the 2015 Rugby World Cup, which will include in-depth game and group previews, reaction from reports live at every game, city guides, exclusive interviews, detailed stats and much more.
ESPN’s hugely popular fantasy rugby game also returns for the tournament and will be powered by BMW. The game allows users to select a 15-man team of international players, with the chance to win a range of prizes. As well as taking on their friends in the game’s private leagues, new this year, users can also enter public leagues to take on Ben Cohen, compete to win a BMW track day or test themselves against talkSPORT’s top radio talent.
The launch of ESPN’s Fantasy Rugby powered by BMW also includes greater in-game sponsorship integration for the car manufacturing company. The deal includes branding on the pitch and surrounding boards with the company emblem, while BMW will also be featured across ESPN’s digital platforms running standard and rotational advertising solutions.