CBBC has enlisted Myleene Klass, Jamal Edwards and Levi Roots as ‘business gurus’ for its new entrepreneurial show Pocket Money Pitch.
The ten part series – hosted by BBC Breakfast’s Business Presenter Steph McGovern – sees 8-14 year olds compete to receive a year’s worth of pocket money to invest in their business idea and to spend time with a renowned ‘business guru’.
From retail to fashion and food, each episode is themed and features six budding entrepreneurs from across the UK. The business gurus set to inspire and advise the budding entrepreneurs are: Michael Acton Smith, creator of Moshi Monsters; Jamal Edwards, founder of SBTV; Claire Gavin, head of innovation at Pets at Home; John Graham, founder of Go Outdoors; Myleene Klass, fashion designer and businesswoman; Hussein Lalani, co-founder 99p Stores; Rob Law, inventor of the Trunki suitcase; Levi Roots, Reggae Reggae Sauce founder and chef; and Sarah Jane Thomson, founder of children’s national newspaper First News.
“I’m looking forward to hearing the amazing ideas which the budding entrepreneurs come up with. I think they’re having lots of fun learning how to develop and communicate their ideas. It’s an incredible opportunity for them to be mentored by some of the most progressive and creative young entrepreneurs in the country.” – Myleene Klass
Each episode sees the Pocket Money Pitchers who all have different ideas undertake three nail-biting stages, including a head-to-head pitch battle to team up with a buddy. The buddies are young entrepreneurs, including 17-year-old Ben Towers who heads up his own digital media agency and Apprentice-finalist Bianca Miller, who help them to create an inspiring business proposal.
Completing the line up is jewellery company founder Amber Atherton, designer and entrepreneur Emily Brooke, colour changing water-wear designer Emma-Jayne Parkes, online entrepreneur Suleman Sacranie and chef Luke Thomas.
“It’s fantastic to have so many great entrepreneurs on board from so many different areas and they’ll bring a great deal of knowledge and experience to the show. It’s a great opportunity for the young people involved to practice getting their ideas across and they’ll learn some very valuable skills.” – Presenter, Steph McGovern
Pocket Money Pitch is being produced by the beeb’s in-house children’s department in Salford.