The Sun website is to do battle with the Mail Online after taking the decision to scrap its paywall.
The Sun is expected to disable its paywall at the end of November to compete with other tabloid news websites which are currently free.
Media Guardian reports that News UK chief executive Rebekah Brooks informed staff at the company’s headquarters this morning (30 October) that the website will once again be open to all. The move comes as the news outlet drives a new strategy. In recent months the paywall, which was implemented in August 2013, has already been disabled for certain articles and areas of the website.
“Entering this new chapter for the Sun, we are in a strong position thanks to the many learnings we bring from the paid-for era. We know more about our readers than ever before. Our recent acquisition of Unruly, and our ongoing collaboration with colleagues at Storyful, further bolsters our position and will play a big role in how we supercharge our digital advertising capabilities.” – Rebekah Brooks, email to News UK staff.
The paywall will officially come down on 30th November. The report also reveals that News UK has hired managing editor of Mail Online US, Keith Poole, as its digital editor.
The Mail Online is currently the most read newspaper website in the world, while The Sun remains the most read newspaper in the UK.