London Live, the capital’s TV channel, is to broadcast the 2016 Lifestyle Awards as part of a partnership deal that will see the gong show televised on Monday 10th October 2016.
“The channel has now delivered 18 months of growth, we continue to look for opportunities to build upon this success and deliver high quality content for a London audience. The London Lifestyle awards is a natural fit, a well-established quality event recognising the best of London – London Live had to be part of this.” – Tim Kirkman COO of London Live
The London Lifestyle Awards, established in 2010, have seen the public cast more than 1.5 million votes as they hope to see their favourite businesses win one of the coveted lifestyle awards. The annual event is a spectacular gala-night, which always sees the most prominent and influential of London’s lifestyle business community celebrating alongside an array of celebrity faces.
The London Live channel, owned by ESTV, launched on 31st March 2014 now attracts 2.5 million viewers a month. The channel is constantly striving to deliver the best programming possible for their growing local audience and they have a strong commitment to celebrating the best of London’s vibrant lifestyle and business community. The alliance with the London Lifestyle Awards is seen as a great opportunity to further highlight the very best the city has to offer, from the bars, the restaurants, theatre, through to fashion, hair, health and beauty.
At the announcement Sinitta, TV personality and long-time member of the London Lifestyle Awards team, said “Over the 6 years ago we have had many approaches from different media outlets to work alongside us but this was the opportunity we have been waiting for. We are so excited about 2016, about working with the lovely people here at London Live to celebrate all the businesses and people that make this city so amazing”.
“There is no doubt that television is the strongest medium and now is the right time for us to demonstrate what we have doing since 2010. We look forward to showing the viewers the unforgettable experiences they can here have in this wonderful city and we are delighted to collaborate so closely with London Live who without doubt share our unbridled passion for London. We always strive to make sure that anyone we work closely with, from sponsor to partner to brand, is focused on ensuring that London remains the greatest city in the world which is why I could not be happier about this announcement.” – Jason Gale, CEO of the World Lifestyle Awards and creator of the London Lifestyle Awards
Further details on the partnership will be unveiled in 2016. London Live – Freeview 8, YouView 8, Sky 117 and Virgin 159