To coincide with UKTV Play’s new marketing campaign the company is also revealing significant updates to its UKTV Play interface.
“UKTV Play has a vast and diverse catalogue of quality shows, which caters for everyone’s ‘thing’, whether that’s a love of drama or obsession with true crime. We wanted to reward users with an even better UKTV Play, and rigorous A/B testing has allowed us to develop a brilliant new streamlined interface to ensure visitors can find something great to watch in seconds.” – UKTV Play’s General Manager Emma Boston
Based on extensive A/B testing, the revamped service has been designed to make viewers’ experience more enjoyable and personalised. The fresh new look and feel features a more focused approach to finding favourite programmes through a better organised homepage, higher-quality programme images and the introduction of easy-to-view genre listings. In addition the new programme guide makes it easy to find on demand programmes from the TV schedules. The new look UKTV Play will launch on PC today, with other platforms to follow.
Latest figures show UKTV Play achieved a record-breaking 81% year-on-year growth for the first quarter of 2016, with the service also recently celebrating one million app downloads. UKTV Play has this year been shortlisted for Best Digital Video Platform/Service in the Broadcast Digital Awards for the second year running, alongside established market players All 4, BBC iPlayer and The ITV Hub.
UKTV has ten, highly-defined TV brands including market leading free-to-air channels Dave and Drama, and on demand TV service UKTV Play. The independent British broadcaster is recognised for the popularity and critical success of its burgeoning slate of original programmes such as Dave Gorman Modern Life is Goodish, Storage Hunters UK, Alan Davies: As Yet Untitled and Taskmaster. All of these shows are available to watch on UKTV Play, and have contributed to the service’s recent success.
Earlier today UKTV launched a new marketing campaign for UKTV PLay. The on-and off-air ‘Love Your Thing‘ campaign will celebrate the diversity of TV that Britain holds dear, from cutting-edge comedy to historical documentary, ghostly adventures to period drama. The campaign recognises the passion that exists around certain types of programming, and affectionately dubs this people’s ‘thing’. Whatever a viewer’s ‘thing’ is, UKTV Play loves and celebrates it, in a world where on demand TV is globally homogenised.
“The new look site is set against an aesthetic, clean white background to give it a premium feel that mirrors the quality of our content. Our research shows that once people come in to use UKTV Play, they’re very likely to keep coming back, so it’s crucial their experience is first class every time.” – UKTV Play’s General Manager Emma Boston