UKTV, has started producing the TV review series, Telly Addict, written and presented by broadcaster and author, Andrew Collins, for its YouTube channel.
“I’m thrilled to be continuing with Telly Addict under the protective wing of UKTV, whose original output, especially in comedy, has long been on my watchlist. It began life as a column in Word magazine ten years ago, and it feels oddly subversive that it should finally arrive at a company that makes TV! I hope new and existing supporters will join me for a chat on YouTube every Tuesday.” – Broadcaster and journalist Andrew Collins
The weekly 10-minute short sees Andrew cherry pick shows from across Britain’s eclectic range of television output and deliver engaging insight and opinion. The vlog, which had previously been produced by The Guardian and ran online for over five years and for 249 episodes, utilises Andrew’s unique experiences, both in front and behind the camera, and demonstrates him to be an informed and empathetic television critic.
Telly Addict forms part of UKTV’s social strategy to increase UKTV’s exclusive shortform YouTube content and joins the network’s acclaimed Dave TALKS, on the platform.
Last week UKTV announced the first major marketing campaign for its fast-growing on demand TV brand, UKTV Play (uktvplay.co.uk), along with a product overhaul. The campaign recognises the passion that viewers have for certain shows, and affectionately dubs them ‘your thing’. Meanwhile, recent digital shorts for UKTV’s YouTube channels include the TED Talks parody, Dave TALKS, also produced by Dave Barnsby.
“We’ve always been big Telly Addict fans so the brief to Andrew was to continue exactly what he has been doing; talking about the best TV on each week in his own inimitable and knowledgeable way. We’re excited to be able to continue our YouTube evolution with Andrew by providing more original shortform content for our viewers to enjoy and complementing our longform programmes available for free on our video on demand service, UKTV Play.” – Senior Digital Press Office Manager and Telly Addict producer, Dave Barnsby
A new episode of Telly Addict will be available to view every Tuesday on UKTV’s YouTube channel.