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bet365 and Nissan to sponsor Sky Sports’ Premier League programming

bet365 and Nissan to sponsor Sky Sports’ Premier League programming

bet365 and Nissan have been announced as the latest sponsors of Sky Sports’ Premier League coverage.

Sky Sports

“It is fantastic that bet365 and Nissan are joining us for what is the biggest Premier League season in Sky Sports history. We will be showing more Premier League games than ever with our unrivalled production and analysis from award winning commentators and pundits.  The Premier League is a major part of Sky Sports’ choice of unmissable domestic and international sport across seven channels as well as digital and mobile platforms.” – John Litster, MD, Sky Media

Sky Sports announced the sponsors for its Premier League coverage in the UK & Ireland ahead of the launch of the season on the 13th of August. Over the next three seasons for the first time, Sky’s award-winning coverage will be supported by two world-class brands, bet365 and Nissan. With 126 live Premier League games in the UK, Sky Sports is offering customers even more of the biggest matches and three times that of any other provider.

Between them, bet365 and Nissan will be sponsoring all Sky’s live Premier League games each season. bet365 will be the exclusive sponsor of the iconic Monday Night Football programme as well as coverage of Sky’s Friday night games. This is the first season Premier League games will be shown regularly on a Friday night. Furthermore, bet365 will sponsor all the Premier League games shown on the dedicated Sky Sports channel available in over 40,000 commercial premises across the UK & Ireland, including pubs, bars, hotels and clubs.

“In what promises to be one of the biggest ever seasons in the Premier League this new opportunity with Sky Sports is big news all round. It’s certainly a fitting collaboration and is testament to bet365’s continued and expanding relationship with Sky Sports.” – John Coates, Joint Group Chief Executive, bet365

Nissan will be the exclusive weekend sponsor of Sky Sports’ Premier League action. This includes every game shown on Saturday lunchtime as well as all the games that form Sky’s celebrated Super Sundays. In the Republic of Ireland, this also means games broadcast on Saturday at 3pm.

In addition to live TV, Nissan will be the sole sponsor of all the Premier League previews, reviews, editorial articles, stats, facts and figures on Sky Sports.com. Sky Sports is the number one digital destination for sport in the UK. In 2015 online video views increased by approximately 175% as Sky Sports continued to innovate across a changing world of sports consumption.

“Innovation and excitement are at the heart of what we do at Nissan, and as we saw last season the unexpected nature of the Premier League makes it one of the most exciting football leagues in the world. This coming season is sure to be one of the most hotly anticipated in years. Sky Sports offers customers more of the biggest, most exciting games than other providers. It’s just one of the reasons why this partnership is such a perfect match for Nissan.” – Chris Marsh, Marketing Director, Nissan GB

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