London’s New Year’s Day Parade, which is set to celebrate the magic of the movies, is partnering with the British Film Institute for its 2017 event.
“London is well and truly ready for its close up. This is a very fitting collaboration – the World’s biggest parade partnered with the most prestigious champion of British film. We are delighted to welcome them aboard.” – Bob Bone, Executive Director of LNYDP
The forthcoming parade, a turn of year tradition, which has the theme ‘Lights, Camera, Action,’ has partnered with the BFI to pay homage to the art form – and show London in all its glory to the World. The BFI supports British film and filmmakers, nurtures new and emerging talent, looks after the BFI National Archive, has a unique cinema venue at BFI Southbank and recently held the 60th BFI London Film Festival, amongst many other activities.
The parade will showcase films of London from over a century with archive footage from the BFI National Archive. The films show iconic London sites along the parade route, including Trafalgar Square as early as 1910 in London Street Scenes – Trafalgar Square and Mass Meeting of Suffragettes and Westminster in 1944 in Around Big Ben. Pearly Kings and Queens in 1914, from the BFI’s Britain on Film project will also be showcased. The films will all be available to view online via BFI Player and the BFI’s You Tube channel
These films will feature in the event’s live TV show to be shown in the UK and around the World and be projected on to four giant screens along the route. Alongside the archive films there will be exclusive footage from the star studded red carpet at this year’s BFI London Film Festival’s opening night gala of London born and bred director Amma Asante’s United Kingdom, featuring interviews with David Oyelowo and Rosamund Pike, alongside BFI CEO Amanda Nevill.
More than 8,000 performers from numerous nations are due to take part in the three and a half hour event – which fills the West End of London with music, culture and colour. Many of the entries pay a nod to some movie greats including: Jurassic Park, Ghostbusters, The Italian Job, Mary Poppins and Star Wars.
The 2.2-mile route – from the Ritz Hotel to Parliament Square via Piccadilly Circus, Regent Street Street. James, Trafalgar Square and Whitehall, passes some of London’s most iconic buildings.
More than 500,000 spectators are expected to attend the event – with many millions watching on live TV, computers and handheld devices around the World.
Sixteen London boroughs have already started planning their entries, which will involve groups and societies from their local communities and will be joined by marching bands, cheerleaders, horses and historic vehicles and much more. The parade features giant inflatables towering above the streets, some more than 60 feet high.
LNYDP has raised millions of pounds for charities across the Capital – and is estimated to generate more than £90m in revenues for London. The BFI joins a group of parade partners including BBC London 94.9, The Corinthia Hotel London, the London Mayors’ Association, Conn-Selmer and the City of Westminster.