Tough Mudder joins Sky Sports Mix line up
Sky Sports Mix will add yet another extreme sport to the schedule with the addition of Tough Mudder as it continues to expand the variety of sport on offer.
“Sky Sports Mix has brought a whole new set of sporting events into every Sky home for the first time, and Tough Mudder is another exciting addition. Our viewers will already be familiar with these popular events and we will bring the excitement, competition and sheer physical effort to an even wider audience.” – Sky Sports Head of Multisport, Georgina Faulkner
Sky Sports Mix will broadcast the 2016 World’s Toughest Mudder adding to the schedule that has seen 33 different sports since the new channel launched to all Sky TV customers in August. For the first time on UK television, viewers will be able to follow all the action as competitors battle it out in an extreme 24-hour endurance race to become the World’s Toughest Mudder champion.
The Tough Mudder programming adds to an exciting new schedule of extreme sport on the channel which also includes drone racing, surfing, snowboarding, cliff diving and mountain biking. The World’s Toughest Mudder series will first air on 24 January with a special pre-show to excite the UK audience. The pre-show will introducing the range of people taking part, from everyday athletes to more practiced endurance runners and ultra-competitors. The main competition event and a follow up programme will both air on 26 January.
In addition to the World’s Toughest Mudder programming, Sky has also agreed to show two more Tough Mudder series in 2017. A six-part series focusing on three ‘every day’ Tough Mudder heroes will air later this year on linear and on Sky’s digital platforms.
Sky Sports Mix will also broadcast an exclusive series following five current and former British Olympians competing in a number of Tough Mudder events. The original content series is due to air in the summer of 2017 and is being produced by Wilson Worldwide Productions. The Tough Mudder acquisition sits alongside an impressive variety of sports that will be shown on Sky Sports Mix in 2017 such as the NFL playoffs, Premier League football, the Vitality Netball Superleague, ATP 500 tennis and the Snowboarding World Cup.
“We are thrilled to partner with Sky to expand our video content distribution footprint globally, bringing Tough Mudder to millions of people throughout the UK. Our partnership with Sky will allow us to continue reaching a global audience, while bringing Tough Mudder to Sky Sport’’s millions of viewers.” – Tough Mudder’s Founder and CEO, Will Dean
