Initially planned as a preview in April for Euro 2012, ESPNFC officially launched this week ahead of the start of the Barclays Premier League, covering all major leagues and competitions worldwide for the first time, and, expanding to TV and mobile in the UK.
Arne Rees, vice president of international digital media for ESPN International: “ESPN is making a big statement with today’s launch of ESPNFC. We are committed to the global game with a global, cross-media brand to cover it 24/7. ESPNFC aims to serve fans by being the leading destination for definitive football coverage worldwide and year-round whenever and wherever fans want it.”
From yesterday, ESPNFC made its full debut online and on mobile and appears on TV in the UK for the first time. ESPNFC succeeds ESPNsoccernet as the sports media company’s global football brand, bringing together all of ESPN’s global football coverage and housing them under a single multimedia brand. On mobile, a new ESPNFC app launches giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets.
On TV, its global multi-platform football debate and discussion show ESPNsoccernet PressPass becomes ESPNFC PressPass. The football discussion show that looks, daily, at the global game with a global perspective, the show features panellists and contributors from around the world of football – including Shaka Hislop, Robbie Mustoe, Steve Nicol, Frank LeBoeuf and Jorge Ramos. Reflecting the cross-platform nature of ESPNFC, both TV and digital content will be heavily integrated to highlight major club news and analysis across all screens.
ESPNFC will launch in English and Spanish and will evolve over time to serve multiple languages.