Channel 5 reveal the latest Big Brother eye logo, with a very ‘united’ feel to it.

Land of hope and glory? Big Brother brings a UK flag and iconic images to its 2017 summer logo.

This summer, Big Brother presents a must-watch culture clash of modern Britain. At a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain. The first taste is revealed today with the new Big Brother eye, formed from a multi-coloured Union Jack flag, featuring a patchwork of eclectic images representing modern Britain.

Join presenter Emma Willis at the grand live launch to witness these highly anticipated selection of housemates enter the iconic house. Big Brother is all set with a whole new series of tasks, twists and surprises to bond, divide and entertain the housemates and viewers alike.

Emma Willis and Rylan Clark-Neal with the summer 2016 eye logo.

Standby for a very British summer of contrasts, conflicts and collaboration…and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment.

The United Kingdom of Big Brother…and everyone is welcome.

Big Brother’s Bit On the Side returns weeknights with Rylan Clark-Neal. Joining him will be a variety of celebrity panellists, talking heads and an audience of BB fans to debate hot topics, reveal exclusives and go.

In related Channel 5 news, it has been reported that Rylan’s late night chat show for the broadcaster has been axed after only one series. The show debuted last year on the network but failed to lure in an impressive audience.

The previous pop art inspired logo as seen in January this year for Celebrity Big brother.
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