Bloomberg Businessweek has been relaunched.
“Over the past six months, we’ve been working behind the scenes to improve one of the best-known brands in global business. For 88 years, Bloomberg Businessweek has covered the companies, people, and products that have shaped and reshaped the world’s economy. As the business landscape has evolved, so have we. More than ever, our readers need journalism to be more authoritative, more urgent, and more indispensable. We need to take you to where today’s events will be tomorrow’s trends. And we need to do more to help you to cut through the noise to better understand the dynamics that are disrupting the way we work and live.” – Megan Murphy, Editor, Bloomberg Businessweek
Bloomberg Businessweek has been revamped and relaunched to meet the needs of today’s global business and finance audience, the broadcaster has said. Their new offering brings multiple daily, weekly and quarterly touch points. Keeping Bloomberg Businessweek’s immersive and journalism at its heart, the brand is evolving with more global resources, multiplatform access, and a cleaner, easier to navigate design the company note.
The new Bloomberg Businessweek leverages the unmatched power of over 2,700 Bloomberg journalists and analysts across more than 120 countries to give readers a complete world view. The brand now includes a reimagined print magazine with three editions (Asia, Europe, and the Americas).
“Sharper storytelling, cleaner and more consistent design, and richer graphics and photography. The new Bloomberg Businessweek is more global, with American, European, and Asian editions. We’ve revamped our sections so you can easily find the stories you are looking for on business, finance, technology, economics, and politics. And at the back of the magazine, we’ve introduced Pursuits to help you live a better life away from your desk, with advice on travel, food, art, and more.” – Megan Murphy, Editor, Bloomberg Businessweek
There is also a brand new suite of digital products: a redesigned app with daily content, customized by region; a revamped businessweek.com; a new regionalized email newsletter, “Daily IQ”; and digital access to multiple Bloomberg Businessweek events per year. With an elevated and more consistent design cross-platform, Businessweek’s premium journalism shines through.
Bloomberg Businessweek is shifting to a two-tiered membership model: Digital Only, which includes access to the app, Daily IQ, unlimited access to Businessweek content online, and and 6-8 special issues a year delivered digitally; and All Access, which grants all digital benefits plus the weekly print magazine, quarterly conference calls, and digital access to events with Bloomberg experts and business leaders. A metered paywall is now in effect for Businessweek content online and readers without membership will have access to four free stories per month.
“The new Bloomberg Businessweek is designed to make your reading experience clearer, more enjoyable, and more useful to you, across all of our platforms. One thing that hasn’t changed is our commitment to outstanding journalism. We know that if you don’t believe in our stories, it doesn’t matter how we present them or on which device. Great stories have always been at the heart of Bloomberg Businessweek. They continue to motivate us, to inspire us, and to push us to dig deeper each day.” – Megan Murphy, Editor, Bloomberg Businessweek