ATV Today understands that the BBC have no plans to create any special TV idents for the London Olympics.

Channel idents are primarily used to introduce a programme. Special idents are created for specific events or programmes such as when EastEnders celebrated its 25th birthday, a special ident was made featuring Albert Square.

A BBC spokesperson told ATV Today: There are no plans for an Olympic ident.

As host broadcaster, the BBC will be airing live coverage of the games across BBC One, BBC Two and BBC Three. The games begin on Friday 27th July.

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