Crossroads has been axed by ITV, it was confirmed today. After months of speculation new director of programmes Nigel Pickard has put it out of its misery.Despite being relaunched it will be shunted to an earlier time in the day and its final episode will go out in the summer. The cast were told this morning at the headquarters of the soap in Nottingham.
The decision comes after ratings slumped to 1.3 million. Pickard has explained why he has decided to axe Crossroads.
“In the commercial interests of the channel we have to take action to improve our performance in the highly-competitive daytime schedule,” he said.
Crossroads was brought back to life in March 2001 after a 13-year gap. It seemed a strange decision because ITV also commissioned Night And Day alongside it, another soap.
Daniel Landsberger, who runs the Crossroads Fan Club website told TV Plus: “It’s not exciting. We expected it and we never thought it was going to last. We knew that from the first episode because it was terrible.
“It was being pitched at the wrong audience and there was never going to be a big audience for it at 5pm. I’m not disappointed at all.”