Rafael “Rafa” Nadal is one of sports global superstars, winning numerous tennis Grand Slams. Born in Majorca, Spain, Rafael has taken the tennis world by storm during the past five years. Rafael won his first Grand Slam in 2005 and has since gone on to win a total of eleven Grand Slam singles titles.
We’re celebrating Nadal here thanks to his role as the Bacardi Social Responsibility Ambassador. In this role our sweetie Rafa spreads the word about responsible drinking. And that is a message which is much needed in the UK these days.
Now Nadal is launching a competition as part of the Champions Drink Responsibly campaign, which sees legal drinking age consumers and fans from around the world getting an opportunity to “Mix with Rafa” at a Champions’ Party hosted by the spirits company Bacardi.
“I hope my fans enjoy taking part in the latest Champions Drink Responsibly promotion. Drinking responsibly is a serious message and I believe we will reach and influence even more people with ‘The Champions’ Party’. Everyone can be a Champion if they plan their night out and drink responsibly,” said Rafa.
From today through until the 18th of April 2013, fans can enter the competition via the Champions Drink Responsibly Facebook page. The party will be hosted by Rafa Nadal who has selected the location, entertainment, music, food and drink for the one-of-a-kind gig. The venue remains currently undisclosed other than it will be in Spain.
“Mix with Rafa” is the latest promotion in the Bacardi Limited Champions Drink Responsibly global social responsibility campaign and follows the successful 2012 promotion “Ace Rafa.” The Bacardi Limited campaign highlights the important message that everyone can behave like a Champion by drinking responsibly and still have a great night out. It encourages legal drinking age consumers to plan their night out, choose quality over quantity, look out for their friends and make sure everyone gets home safely.
“We are really excited to launch our latest promotion as part of our Champions Drink Responsibly campaign. The ‘Ace Rafa’ promotion was a huge success last year with thousands of entrants and 20 very excited winners. This year, we are giving more people the chance to win and join Rafa at ‘The Champions’ Party’ which promises to be an unforgettable weekend in Spain,” said Chris Searle, global CSR director, Bacardi Limited. “Bacardi Limited is committed to educating legal drinking age consumers about responsible drinking behaviors around the world. With “The Champions’ Party’ we hope to spread the message that our consumers can have a great time if they have a plan for their night out and drink responsibly.”
The Champions Drink Responsibly campaign was first introduced by family-owned Bacardi Limited in April 2008 featuring seven-time Formula 1™ World Champion Michael Schumacher with the message Drinking and Driving Don’t Mix.
[Reported by Vivian Summers]