This exclusive 20 second teaser will premiere later today, before the new Diet Coke ‘hunk’ 60 second ad breaks on air. These form the most recent part of the celebrations for Diet Coke’s ‘Sparkling Together for 30 Years’ activity.
The teaser will wish Diet Coke a ‘happy birthday’ and features some of the broadcaster’s hottest ‘talent’ including: Made in Chelsea’s Ollie Proudlock, TV presenters George Lamb and Rick Edwards, with eight male models. The eleven handsome men will then be positioned on and around white blocks, each next to a can of Diet Coke and wearing classic ‘hunk’ attire – blue jeans and a white top.
The bespoke ad will air in a 20 second teaser exclusively on Channel 4 at 5:45pm before the new full 60 second ‘Gardener’ ad airs at 8.50pm. The teaser and full-length ad will then appear alongside one another in following spots until 4th March.
Felicity Ives, Group Partnerships Manager at Channel 4 said: “Not only is it a real coup for Channel 4 to premiere Diet Coke’s hotly anticipated new hunk ad – but we’re really excited to have the opportunity to mark this key advertising moment and 30th anniversary in Channel 4’s own innovative way.”
Sassy Films Ltd are responsible for the creative, which takes inspiration from Channel 4’s ident and features Diet Coke’s ‘Sparkling Together for 30 Years’ strapline.
Zoe Howorth, Marketing Director for Coca-Cola Great Britain commented: “It’s exciting for us to be able to continue the celebrations of Diet Coke’s 30th anniversary through innovative ways. The Diet Coke ‘hunk’ has become synonymous with the brand and is an instantly recognisable icon. The reincarnation of a much-loved classic for the 30th anniversary allows us to bring some sparkle to viewers’ screens. The exciting idents and new TVC will also introduce a whole new generation of women to the Diet Coke ‘hunk’.”
Diet Coke launched its new ‘hunk’ TV ad campaign via Facebook on Monday 28th January. The 60 second ad is an updated take on the Diet Coke hunk ad campaign of the nineties and features British model Andrew Cooper taking a break from mowing the lawn and exposing his chiselled chest having sprayed Diet Coke over his t-shirt.
[Reported by Vivian Summers]