Legendary musician and ex-Led Zeppelin frontman Robert Plant is re-launching his digital platforms – creating an all-new website, video-rich content and an increased presence on social media, allowing fans a new and easier way to connect with the musical icon.
The re-launch, which includes a brand new logo, has been carried out across all areas of Robert’s social channels including Facebook, Twitter, Google+ and YouTube and will see the official launch of a ‘Robert Plant Official’ Instagram account, featuring never before seen personal photos of his life on the road, at home and in the recording studio.
The changes have been produced by LoveLive. Their experience in delivering creative and strategic digital solutions for artists prompted a complete re-design of his website with global fans and multi-media at the heart of the strategy. The LoveLive team ensured that Robert Plant’s prolific recording career, tours and stellar musical achievements sit firmly at the core of the output.
We are delighted to be collaborating with Robert and his team and to be his chosen digital specialists. Robert has been extremely hands-on and involved in the process throughout, and our shared digital and social strategy, not to mention trawl through the video vaults, will enable fans around the world to connect with Robert in a way never previously made possible. We are looking to provide the definitive fan experience for one of music’s most important artists and cannot wait to open the floodgates. – a spokesperson for LoveLive said
Visitors will also be able to unlock exclusive treats such as unseen archive footage and irreplaceable paraphernalia including original tour posters, laminates and tour schedules from all eras of Robert’s career.