Yesterday, heiress and model Jasmine Guinness braved the wet weather to launch 147 Union flags on Oxford Street, including 10 dedicated fashion flags to celebrate Great British Fashion, ahead of HM Queen’s Diamond Jubilee.

The flags, the first of 500 union flags across London’s West End, will be seen by in excess of 12 million shoppers from more than 200 countries for six weeks only as Jubilee mania takes the hold across the globe. British Fashion contributes over £21 billion a year to the UK economy and supports some 816,000 jobs whilst Oxford Street alone is home to over 200 British fashion brands, employs over 50,000 style experts, cultivates the design skills of over 2,000 fashion alumni and welcomes over 100 million visitors spending £4.9billion annually.

Guinness launched the decorations along with a couple of corgis, the Queen’s favourite dog breed.

Written by Mike Watkins

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