Al Jazeera Media Network has appointed the Euronews Group as its content and brand syndication agent to represent Al Jazeera’s digital flagship brand AJ+ at a worldwide scale.
“Al Jazeera has made great strides over the last few years to organically target younger segments of audience through its digital native AJ+. The growth has been organically fuelled through social media, but it is time to consider strategic partnerships for direct scaling of our message. We are very pleased to partner with Euronews to explore untapped distribution opportunities through their impressive & multicultural network within Europe and globally. This collaboration cannot come at a better time as we flourish AJ+ into a diverse audience centric digital network with the recent launch of its French and 4th language edition.” – Dr. Yaser Bishr, Executive Director of Digital, Aljazeera Media Network
Euronews Group is now in charge of marketing and promoting AJ+ digital channels to third-party clients and specifically to its well established worldwide network of content and syndication partners.
Since 2014, AJ+ is available on its own social networks and through its mobile app in English, Arabic, Spanish and soon in French. Euronews has proposed its expertise to AJMN to develop the online infotainment brand. Euronews will make AJ+ content available on new media partners’ digital products and will propose creating new programmes tailored to specific markets and partners.
Euronews has also this month launched business and lifestyle programme Inspire Middle East which the broadcaster notes delivers the stirring and uplifting stories of people in the MENA region, from trendsetters and artists to entrepreneurs and thought leaders. Produced in Abu Dhabi, the show will also spotlight young and influential innovators who are helping to bridge the cultural and business gap between East and West.
Every week, Inspire Middle East will be broadcast to a global audience via Euronews and Africanews. This new flagship business and lifestyle programme will take viewers on a voyage of discovery through the region’s commercial, creative and cultural landscape the company state.
“We are proud to have been chosen by AJMN to participate to AJ+ future development, which has gained worldwide recognition among young people at a very fast pace since its launch. Our experience in marketing content licence agreements in coordination with a fantastic product such as AJ+ provides a solid platform for the success of this collaboration. This partnership is an exciting milestone for both our companies in terms of global commercial roll-out and paves the road for potential additional collaboration with AJMN in the future.” – Michael Peters, Euronews CEO