Gemma Collins launches her capsule range

Celebs Go Dating star Gemma Collins has been dubbed the “Royal Highness of all Single Girls” in a hilarious new spoof video promoting a new clothing range.

The Essex-born diva, who has yet to find the man of her dreams on the star dating show, is captured in her new role overseeing a clothing line specifically for girls going on first dates.

With Valentine’s Day bringing romance to the fore tomorrow Collins teamed up with the world’s largest dating app, Badoo, to design the new collection which pays homage to American fashion designer Jeremy Scott. Tongue in cheek use of print, heavy branding and garish hues feature as hallmarks of the collection, with the personality’s “me-may” catchphrase also prominent.

Each piece of Gemma’s highly coveted capsule range has been inspired by the needs of the millions of single ladies who use the app around the UK. The range includes a cosy ‘Me-May’s’ sweatshirt or a ‘Gem On The Hem’ skirt for their big first date.

A teaser video has been released featuring the self-proclaimed ‘Bridget Jones of showbiz’ in the design stages of her first date collection, with her assistants being put through the wringer over whether they’re using the right shade of purple. Collins took to Instagram to promote the vid, saying: “Finally I can announce my First Date collection with Badoo. Girls, you might not always crack it off on your first date, but at least you can look FABULOUS.”

Badoo is giving away a bundle that includes the GC jumper, the GC t-shirt and the GC phone case (yusssss) to 50 lucky winners. All you have to do to be in with the chance of winning is fill in the form below with your name, email address and the postal address you’d like Badoo to send your prize to if you win.

The competition ends on Thursday 22nd February. Winners will receive an email to let them know if they’ve been successful. Fans of the Only Way is Essex personality can enter here.


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