Rakuten TV has been announced as headline sponsor for Bauer Media’s Empire Awards.

“We are so excited to partner with Rakuten TV. The EMPIRE Awards has a great heritage and is a highly influential film event with world-class movie talent in attendance who are keen to receive these reader-voted film awards. This means the event attracts an enormous value of press coverage celebrating the awards and its winners. This deeply integrated content partnership will mean Rakuten TV are able to reach film fans across the UK.” – Abby Carvosso, Group MD, Bauer Advertising

Bauer Media has announced that Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual EMPIRE Awards ceremony taking place in London’s Roundhouse on the 18th of March 2018. As a key player in the film streaming sector in Europe, Rakuten TV hopes to bring its brand closer to EMPIRE’s loyal readers who have a passion for cinema and television. Rakuten TV is the home of great cinema and lets users watch the latest movie releases in the comfort of their own homes in just a few clicks.

The company’s motto ‘Your Cinema at Home’ articulates its ethos: to bring the best cinematic experience into people’s houses, giving them the possibility to enjoy the latest blockbuster film releases soon after they have appeared in cinemas. Rakuten TV is pushing its 4K HDR catalogue across its Smart TV manufacturers partners to provide the best cinematic experience at home in all 12 European countries where it operates.

The multi-platform campaign with EMPIRE will drive awareness of Rakuten TV and its ‘Your cinema at home’ proposition. The campaign will span all of EMPIRE’S touchpoints, including; EMPIRE magazine, tablet, online, social and podcast, reaching more than four million consumers.

There will be Rakuten TV branded editorial content in the magazine including red carpet interviews, as well as social activity using the hashtag #RakutenTVEmpireAwards to bring the partnership to life. At the event itself, as well as being the headline sponsor, Rakuten TV will also sponsor three awards – Best Actress, Best Actor and one special award set to be announced on the night. In addition, there will be a multi-platform advertising campaign supporting the partnership.

“EMPIRE magazine offers an exclusive and exciting insight into the world of film and entertainment, as well as reaching a highly engaged and passionate audience, making the awards a perfect fit for us. Our endeavour is to always provide the latest films in the highest quality and to make Rakuten TV ‘Your Cinema at home’. Therefore, the reach and awareness from the event will be instrumental in our marketing strategy.” – Jacinto Roca, CEO and founder at Rakuten TV

To celebrate the Empire Awards sponsorship, the best selection of nominated films will be available to watch on Rakuten TV the company have announced.

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