The personalities are helping to raise awareness of the dangers of leaving dogs in hot cars.

The pair, who are expecting their first child, joined the children’s television favourite and the RSPCA at a West London nursery school this week to help educate young pet owners on the subject.

“Many people still believe that it’s fine to leave a dog in a car on a warm day if the windows are left open or they’re parked in the shade, but in fact it is still a very dangerous situation for an animal. A car can become as hot as an oven very quickly, even when it doesn’t feel that warm. When it is 22 degrees outside, in a car it can reach an unbearable 47 degrees within the hour”. – Lisa Miller, RSPCA animal collection officer

The educational event fronted by Fireman Sam was held in the playground at Phileas Fox Nursery School and helped to spread the message about the annual “Dogs Die in Hot Cars” campaign. Although it’s not just vehicles that pet owners should be concerned about as there are risks to leaving pooches in hot caravans, conservatories and outbuildings during heightened temperatures too.

Vogue, 32, and Spencer, 29, were in attendance with their beloved pet dog Winston, a cross between a beagle and a cavalier, who was on his best behaviour as the children in attendance listened to RSPCA animal collection officer Lisa Miller talk about why dogs should never be left in a car on a warm day.

“Dogs Die in Hot Cars is an extremely important campaign and it’s imperative that everyone, regardless of their age, knows what to do when they see a dog in danger on a warm day. Our furry friends are relying on us to keep them safe and well in this warm weather we’re experiencing. I am urging everyone to keep their eyes peeled and if you spot a dog in a car that looks in danger then dial 999 and ask for assistance to help rescue the animal.” – Spencer Matthews

Vogue and Spencer shared their own experience of how they have been keeping Winston cool this summer by taking him for swims in the lake near to their new London abode which they have been busy preparing for the arrival of their first child in the coming weeks.

“When the weather is warm it is extremely dangerous for dogs to be left on their own in a car or any other vehicle or building. I am fully supporting the Fireman Sam campaign to help raise awareness amongst young children about what to do if you see a dog in danger – and that is to dial 999 straight away and to report the animal in distress to the authorities”. – Vogue Williams

Fireman Sam has joined forces with the Dogs Die in Hot Cars coalition made up of charities and organisations including: Battersea Dogs & Cats Home, Blue Cross, British Veterinary Association, Dogs Trust, The Kennel Club, Mayhew, National Animal Welfare Trust, NPCC, PDSA, RSPCA, SSPCA, TeamOtis-UK, The British Parking Association and Wood Green Animal Charity.

A new “Safety Short” video is available on the Fireman Sam YouTube channel as part of the “Fireman Sam Animal Safety Shorts Series”, which includes a further 3 videos aimed at children and families on how to keep their pets safe and well.

“Myself and the entire fire-fighter crew from Pontypandy are proud to be supporting this campaign to keep dogs safe this summer especially with this extremely hot weather we’ve had in the UK in the past few weeks. We believe you’re never too young to help prevent accidents and we hope our young fans will enjoy and learn from our new safety videos!” – Fireman Sam

Fireman Sam and the RSPCA’s Top 10 Tips for keeping your dog safe this summer:

  • Walk your dog early in the morning or late in the evening when it’s cooler – if your pet is constantly panting or drooling lots, gets sick or collapses, move them into the shade and contact a vet immediately.
    • The roads and pavements can get very hot in the sun so touch the tarmac with your hand before letting your pet walk on it – you don’t want them to burn their paws! (Try the ‘five-second touch test’ – if it’s too hot for you, it’s too hot for them!)
    • If you’re planning a day out with your dog, check before leaving home whether dogs are allowed inside. If they’re not, arrange a pet-sitter or choose another, dog-friendly attraction.
    • Make sure your dog has lots of fresh water to drink and can relax in the shade throughout the day.
    • Dogs can get sunburn just like us so use pet-safe sun cream on the tips of their ears and nose (Your vet can help find the right product).
    • Your dog may appreciate a paddling pool to splash around in when the weather heats up. Keep a close eye on them if they go for a swim and remember, not all dogs like water so don’t force them in!
    • Check your pet regularly for fleas, ticks and mites. Unfortunately, the heat brings out all sorts of creepy-crawlies and some can leave your four-legged friend very itchy! If you’re concerned about any aspect of your dog’s health, please speak to your vet.
    • Dogs love treats but not all the food that we enjoy is good for them. Use cold dog treats from the fridge or make an ice-lolly from pet-friendly ingredients to help keep your pet cool.
    • It’s really exciting when you’re getting ready to go on holiday but don’t forget about your dog – he’ll need someone to look after him if he can’t go too. A responsible friend or relative might be able to help, or you can book in a pet sitter or boarding kennel.
    • And remember – dogs die in hot cars. Never leave your pet alone in a car on a warm day. (If you do see a dog in distress in a car on a warm day – please make sure you dial 999 and ask for the police.)

Fireman Sam was originally created in 1987 and has had a presence in more than 155 territories since. The children’s favourite recently celebrated its 30th Anniversary of the first ever episode being broadcast on S4C in Welsh in the UK. 

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