BAFTA is to honour magazine show This Morning as it reaches three decades on air.

“It is a huge honour for This Morning to receive this special BAFTA award during its 30th year, and we feel immensely proud of the whole team for this well-deserved recognition within the industry.” – Jane Beacon and Clare Ely, Heads of ITV Daytime

The British Academy of Film and Television Arts will honour the programme which launched in 1988 from Granada Television’s Liverpool Albert Dock studio. The tribute event and a special award giving ceremony will take place next month. The news was revealed live on air by presenters Holly Willoughby and Phillip Schofield on today’s edition of This Morning, which now transmits from TV Centre in West London.

The honour will be given to This Morning, ITV’s long-running British daytime TV programme that turns 30 this year, in recognition of the continuing success of its creative and innovative approach to daytime television production; of its popular appeal among the British TV-viewing public; and for it launching the careers of many of those working in the factual entertainment genre today.

It is also being given in recognition of the programme’s contribution to the development of the television production hub in the North West when it was produced at its original home at the Granada Studio on Albert Dock, Liverpool.

Holly Willoughby, Phillip Schofield, Richard Madeley and Judy Finnigan will be guest speakers at the Tribute at BAFTA on Monday the 1st of October where they will share insights from This Morning in front of an audience of peers, industry and public, including cast and crew from the show.

The event will celebrate the history of the programme with contributions from talent involved with the show over the past 30 years, archive clips, special video interviews and, finally, the presentation of the Special Award. Proceedings will be filmed and made available via BAFTA’s web presence as part of the charity’s commitment to educating and inspiring new generations of practitioners, and celebrating the very best in our creative industry.

This Morning is ITV’s live, two-hour magazine series that launched on October 3rd 1988, first hosted by husband and wife team Richard Madeley and Judy Finnigan to deliver a mix of topical news, showbiz and lifestyle content.

It is currently presented by Phillip Schofield and Holly Willoughby Monday through to Thursday with Eamonn Holmes OBE and Ruth Langsford overseeing Friday’s and many summer editions. The programme now broadcasts from Studio 3 at Television Centre, having moved from The London Studios on Southbank in early 2018.

Martin Frizell is the show’s editor with Emma Gormley as Executive Producer and Managing Director for ITV Daytime.  

“For 30 years, the talent, innovation and boldness of This Morning has made it an exceptional contribution to television. BAFTA is delighted to be recognising the programme’s achievements at a special tribute event and wish it every continued success” – Krishnendu Majumdar, Chair of BAFTA’s Television Committee

ITV Daytime has recently come under fire for a live Loose Women interview which saw Kim Woodburn and Coleen Nolan clash.

Share Button