All of Elton John’s new music for the rest of his recording career will be released through Universal Music Group.
“In UMG we’ve got the perfect partners to support all aspects of my creative endeavours. Lucian, Jody, David and the UMG family share the values that we hold dear – nurturing artistry, restless creativity and innovation. I’m proud and delighted to have them stand alongside me as I embark on the next phase of my career” – Elton John
Rocket Entertainment and Universal Music Group, the world leader in music-based entertainment, today (Sept 22nd) announced a significant new agreement to provide Elton John, one of music’s most iconic artists and the most successful male solo artist in US Billboard chart history, the industry’s best resources and expertise across recorded music, music publishing and licensing rights. This partnership not only means that UMG represents the entirety of Elton John’s legendary creative output throughout his extraordinary five-decade career, but also will see UMG’s labels globally release all of Elton John’s new music for the rest of his career going forward.
The multi-faceted agreement marks the beginning of a new era of expanded collaboration between Elton John and UMG and significantly expands their global business partnership. The long-term commitment also includes the publishing rights to his iconic song writing catalogue to be administrated by Universal Music Publishing Group long into the future. Bravado, UMG’s brand-management and merchandise company, will work closely with Rocket to expand and develop global merchandising, branding and retail licensing opportunities around Elton’s Farewell Yellow Brick Road world tour and catalogue.
Working with David Furnish, CEO of Rocket Entertainment, UMG will leverage its unique combination of global reach, creative and commercial expertise, and renowned marketing and promotional support to ensure Elton John’s current releases, alongside his rich songwriting and recorded music catalogues, are continually introduced to new generations of fans, and that his music’s cultural impact expands through innovative campaigns in countries around the world.
November 2017 saw the release of Diamonds, a career-spanning Greatest Hits set. Timed to coincide with Elton’s 70th birthday, as well as the anniversary of his 50th year working with his songwriting partner Bernie Taupin, a sustained period of celebratory activity surrounded the release, including an ITV 90-minute prime-time special and a Radio 2 special. Here in the UK the album was certified twice Gold and reached the Top 5 of the Album Charts upon release.
This year has seen the live side of Elton John’s business pushed to ever greater heights with the announcement of Farewell Yellow Brick Road. The tour, which kicked off earlier this month in Allentown, Pennsylvania, marks the Elton John’s goodbye to the road, drawing the curtain on a career that has broken records and redefined the parameters of live music. The stateside dates became the fastest selling American Express presale of all time, selling 450,000 tickets on first day, and 76 of the dates sold out instantly. The tour will take in over 300 shows over three years, and it’s projected to see Elton perform in front of 6 million to 7 million people.
“Elton John is a creative cornerstone of UMG, which has been his home since his earliest days at MCA Records. In parallel with Elton’s stratospheric rise as an artist, UMG has evolved from a ‘label’ and ‘publisher’ into a broad-based global media and entertainment company that is positioned to work at a far higher level and with greater impact with an artist of Elton’s caliber. As he embarks on his monumental Farewell Yellow Brick Road Tour, we are excited for our entire global organization to stand alongside him, working hand in hand with David and his team at Rocket to ensure that his music continues to inspire and entertain audiences around the world for generations to come.” – Sir Lucian Grainge, Chairman & CEO, Universal Music Group