ITV2 Blood Squad campaign launched to support blood donation

ITV2 and NHS Blood and Transplant have joined forces for the campaign.

“ITV2 are always trying to connect to young people’s lives and when we spotted an opportunity to help the NHS Blood and Transplant with such a great cause, we pulled out all the stops to gather together a great team of talent and crew to make it happen. Our Love Islanders blew us away with their support and generosity inhelping make the campaign come to life, and it’s great we can use ourplatform to help so many others.” – Alex Mathieson, ITV2 Creative Director

As the nation prepares to adorn fake blood and gory costumes for Halloween, ITV2 and NHS Blood and Transplant have come together to create the ITV2 Blood Squad.

The squad has been created as part of a fantastic new campaign that will work to alleviate young people’s fears and misconceptions about blood donation and encourage them to register and book an appointment at a local donation centre. Love Island stars’ Dani Dyer, Jack Fincham, Wes Nelson, Dr Alex George and Laura Anderson have come together to star in a series of promos to take the fear out of blood donation and help dispel the myths associated with giving blood.

The Halloween themed promos made by ITV Creative, are currently on air and across social media in the lead up to Halloween. The trails urge young people to become donors and combat an ageing donor population. 600 new donors are needed every day to keep the country going, so NHS Blood and Transplant is inviting young people to come forward and allay their fears by proving that giving blood is not scary.

There are many myths associated with giving blood, which have resulted in fear. The main obstacle to donation is a fear of needles with 26 per cent scared of the process, however, encouragingly, 86 per cent of blood donors have admitted that the process of giving blood was much easier than originally expected proving it was more treat than trick.

“There are many myths associated with giving blood, but it really isn’t scary. There is a particular need for O negative and B negative donors. O negative is the only blood type that can be given to anyone, regardless of their blood type and used in emergencies. B negative is one of the rarest blood groups and only 2% of population have this. If you are aged 17 or over, please register to donate and help us save lives. If you live or work near to one of our fixed site donor centres, please book an appointment to give there as we have a higher number of appointments available at these centres.” – Mike Stredder, Director of Blood Donation at NHS Blood and Transplant   #ITV2BloodSquad

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