The BBC and ITV are in advanced talks to bring an exciting new streaming service to UK audiences.
The BBC and ITV have agreed a joint vision for the service, to be called BritBox, and are working on a legal agreement.
An extensive array of British box sets would sit alongside original series as the broadcasters fight to remain relevant in an era in which streaming services are consistently gaining in popularity. The beeb and ITV anticipate that other partners will be added to BritBox and they will both speak to regulators and the wider industry about their proposals.
” I am really pleased that ITV and the BBC are at the concluding stage of discussions to launch a new streaming service. BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future.” – Carolyn McCall, CEO, ITV
ITV and the BBC say that they aim to have the ‘biggest collection of British content available on any streaming service’ as well as new commissions for British production companies specifically created for Britbox.
Both organisations are delighted with the success of their BritBox streaming service in North America which, they note, has over half a million subscribers. This success shows the BBC and ITV have the know-how to launch and manage a streaming service and research with the British public shows that there is a real appetite for a new British streaming service – in addition to their current subscriptions.
The US BritBox service was launched in 2017, allowing stateside viewers to keep up with their favourite British shows.
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“I am delighted that the BBC and ITV are working together on something truly special – BritBox. A new streaming service delivering the best home-grown content to the public who love it best. The service will have everything from old favourites to recent shows and brand new commissions. It’s an exciting time for the viewing public.” – Tony Hall, Director General of the BBC
The aim is to launch the service later this year. Neither the BBC or ITV can confirm pricing at this stage, but they say that it will be competitive. Consumers who are interested in subscribing to BritBox can register their interest at britbox.co.uk