As viewers patiently look forward to the highly-anticipated return of Game of Thrones this April, they can raise a glass to the saga.
“Game of Thrones is one of the most popular TV shows around the globe, so we’re thrilled to be able to give fans in so many countries the chance to celebrate the final season with these fantastic whiskies. Whether they’re choosing allegiance to a House or collecting the whole range, there’s a wonderful diversity of the utmost quality thanks to Diageo’s unparalleled Scotch distilleries” said Jeff Peters, Vice President, Licensing & Retail at HBO.
Game of Thrones Single Malt Scotch Whisky Collection has been released on Amazon and selected retailers in the UK. To celebrate the eighth and final run of the critically-acclaimed TV series, Game of Thrones, DIAGEO and HBO have released a limited-edition collection of Single Malt Scotch Whiskies. The collection features eight scotch whiskies, each paired with one of the iconic Houses of Westeros, as well as the Night’s Watch, giving fans an authentic taste of the Seven Kingdoms and beyond.
Diageo’s diverse range of distilleries in Scotland, much like in Westeros, each have their own unique characteristics and produce a distinctive whisky representative of its local terroir. These similarities were the inspiration behind the collection, drawing an authentic storyline between each House and single malt pairing. Whether you want to collect them all or represent your chosen House, be sure to pick up a bottle before they leave the realm.
If you’re looking for inspiration on which whiskies to collect, there is no shortage of details behind each iconic pairing. For example, Game of Thrones House Targaryen – Cardhu Gold Reserve is fueled by the same fiery spirit of the fierce female leadership of Daenerys Targaryen, celebrating legendary women and their unwavering perseverance. The Cardhu Distillery was pioneered by Helen Cumming and her daughter-in-law Elizabeth during the 1800s, a time when the whisky industry was almost entirely male-dominated.
Meanwhile, royal lineage drives the iconic pairing for Game of Thrones House Baratheon – Royal Lochnagar 12-Year-Old. Similar to Robert Baratheon ruling the Seven Kingdoms upon the Iron Throne, Royal Lochnagar was deemed a whisky worthy of a royal family as it was granted a Royal Warrant after Queen Victoria and Prince Albert visited the distillery in 1848.
Collect all eight whiskies while supplies last and be sure to celebrate the final season responsibly.
“We’re excited that the Game of Thrones Single Malt Scotch Whisky Collection will be hitting shelves in more countries around the world. We are always trying to find fun and interesting ways to introduce our scotch portfolio and what better way than partnering with Game of Thrones, one of the most successful TV series ever created. We are thrilled to be celebrating the final season of the show by toasting with whiskies that authentically pay homage to some of the greatest characters and houses,” – Pedro Mendonca, Global Reserve Marketing & Malts Director