The BBC have lured ITV Evening News editor Richard Frediani to their Breakfast offering.

The BBC Breakfast studio, when the programme was based in London.

“I am thrilled to be appointed Editor of BBC Breakfast. It’s a brilliant opportunity to set the news agenda as well as entertain millions of viewers every morning. Breakfast TV is the best place to showcase a window on the world. I’ve been fortunate to work with some incredibly talented broadcasters at ITV and I am really looking forward to an exciting new challenge and working with a fantastic team on and off screen at the BBC in Media City and beyond.” – Richard Frediani

Richard Frediani – ‘Fredi’ as he is known – has been named as the new Editor of BBC Breakfast the Beeb have confirmed.

BBC Breakfast is, the corporation self-note, ‘the nation’s favourite morning news programme’. The 6am to 9.15am daily news magazine attracts a total audience of around six million people each day, considerably more than ITV’s Good Morning Britain which often struggles to get even half that figure despite being hosted by self-confessed ‘ratings magnet’ Piers Morgan Monday to Wednesdays.

ITV’s Good Morning Britain. The channel has struggled to beat the beeb offering since its GMTV days.

Richard is currently responsible for the day to day output of ITV’s 6.30pm national ITV Evening News as well as being Acting Head of Programmes for all ITV News output produced by ITN.

With a career spanning three decades, Fredi has worked at local, regional and national level, from reporter to editor, has won Bafta and national RTS awards and has played a key role in developing new talents from all backgrounds. This is his first BBC appointment.

Fredi, who joins the BBC in September, succeeds Adam Bullimore who is moving to take up a new role as Head of BBC Weather in London.

GMTV was a ratings winner for ITV.

The BBC launched BBC Breakfast as Breakfast Time in 1983 in response to ITV’s announcement of their own morning show. When the TV-am produced Good Morning Britain originally launched it failed to beat the beeb’s offering; however by the late 80s ITV was leading the morning ratings, this success continued in the 90s with GMTV. However viewing confidence and ratings fell following a GMTV ‘phone-in competition scam’ was revealed with the show axed in 2010 for the even worse rating Daybreak.

Since 2014 a relaunched Good Morning Britain has slowly improved the slot’s ratings, although this is due, most likely, to executives sticking with the format without major refreshes every few months over any particular presenting talent.

“Fredi is a hugely talented and experienced TV journalist and leader. He will ensure audience interests are kept at the heart of the programme, combining editorial boldness and creativity to tackle the issues that matter most to viewers.“ – BBC’s Head of News Gavin Allen

BBC Breakfast is now produced in Salford as part of political box-ticking.
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