Love Island has been a huge success for ITV2 since it launched on the channel in 2015, captivating 16-34 viewers.
“Off the back of a record-breaking year, we’re delighted to be bringing an extra series of our biggest and sunniest show to the 2020 schedule. Love Island has proven yet again to be the perfect format that engages younger audiences. In response to this viewer appetite, a new batch of young singletons will deliver some highly anticipated post-Christmas romance and drama from our new and luxurious location.” – Paul Mortimer, Head of Digital Channels and Acquisitions at ITV
The dating reality show features a group of photogenic, young singletons as they move into a villa in Mallorca for most of the summer to find love. Cameras capture all the action as the villa’s inhabitants take part in tasks, couple off and are eliminated week by week. The series is presented by Caroline Flack, and is narrated by Iain Stirling.
It is a revival of Celebrity Love Island, which aired on ITV in 2005 and saw single Z-listers move into a villa in Fiji to find love. Though the second series in 2006 still featured ‘famous’ participants, the word celebrity was dropped from the title. Unable to recreate the success of Channel 4’s Big Brother, the axe fell on the show that was presented by Patrick Kielty and Kelly Brook, and later Kielty and Fearne Cotton.
The revamped and much more successful ITV2 version of Love Island has so far run once a year on the channel, usually from early June until the end of July. However, ITV has now revealed that in early 2020 Love Island will be back in an all new location, with the first series of the year bringing the sunshine to viewers at home from a brand-new villa in South Africa. The summer series will then return to Europe for a summer of love closer to home.
ITV note that the format is the most watched programme of the year for 16-34 year olds across any channel. The show has hit new heights in its fifth series this summer, breaking the 6 million viewers mark for the first time, in terms of four-screen consolidated viewing.
“We love making Love Island for ITV2. The show’s success is testament to the magnificent production team that decamp to Mallorca every year to deliver the award-winning show with its trademark warmth, wit and wide-ranging appeal. And now 2020 is going to have even more love than before.” – Angela Jain, Managing Director ITV Studios Entertainment
Love Island UK is produced by ITV Studios Entertainment and Motion Content Group.