ITV continues to dominate Saturday night TV

Saturday Night Takeaway returned with 7.3 million viewers.

ITV continue to dominate Saturday evening television with the return of Ant and Dec’s Saturday Night Takeaway drawing in an average of 7.3 million viewers. It was a triumphant return for the show which was rested in 2019 due to Ant McPartlin’s recovery following a drink-drive charge the previous year.

The successful return follows a UK version of The Masked Singer landing well for the broadcaster. The worldwide smash, initially met with scepticism, quickly drew in large audience numbers as viewers pondered which singing celebrity was hiding behind an elaborate disguise.

The finale, won by Queen Bee who was unmasked as Girls Aloud’s Nicola Roberts, was watched by an impressive 6.4 million viewers.

The Masked Singer, ITV

ITV has wielded the axe in recent weeks with confirmation that Paddy McGuiness’s Take Me Out and Keith Lemon’s Through The Keyhole won’t be returning.

The X Factor has also been rested for this year after two spin-offs failed to reignite interest in the brand, however it’s expected to return in 2021 with another huge revamp.

Broadcast magazine reports that ITV are searching to fill 40 hours worth of airtime left vacant by the resting of X Factor. They are looking for shows to fill the schedule from late August through to December and will no doubt be hoping to repeat the success they have had with The Masked Singer.

The X Factor 2018 line-up

 

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