As part of a new product range the ITV drama will be sponsored by Clarins.
“ITV viewers are a key audience for Clarins. Given that we aren’t able to reach potential customers through our store partners given the current situation, the ITV partnership is a great opportunity for us to reach people at home.” – Lorraine Barnett, Marketing Director at Clarins Group
Clarins will be launching a new product “Clarins – Total Eye Lift” on Sunday 17th January 2021, the same day that ITV launches its new series – Finding Alice – a new contemporary ITV drama about a woman who has lost her husband.
The series will be a six-part drama starring Keeley Hawes, Nigel Havers and Joanna Lumley, and will showcase Clarins’ new product – Total Eye Lift. They will be sole sponsors of the drama and will have all idents surrounding the series.
The deal was announced by Spark Foundry, the acceleration agency. The sponsorship will start this Sunday 17th January 2021 and finish on the 21st February.
“We’re very excited to be launching this partnership for Clarins and to be supporting this new drama for ITV. With the third lockdown in place and people spending more time in their homes and on their screens, this is a great chance for Clarins to accelerate the promotion of their new product and effectively reach those consumers.” –Pete Edwards, CEO, Spark Foundry