New breakthrough motorsport, Extreme E, has confirmed it will air on ITV.
ITV will air the live racing action, highlights shows and the championship’s 20-part magazine programme – Electric Odyssey.
The action can also be viewed live and at a later time through the ITV Hub.
“Bringing ITV viewers the launch of an innovative motorsport that promises first class live action underpinned by an insight into the possibilities of sustainable technology is an exciting prospect. We’re looking forward to the opening event next month and beyond as the exclusive live UK broadcaster of Extreme E in the coming years.” – Niall Sloane, ITV Director of Sport,
In a deal that runs until 2023, ITV will show coverage of the inaugural Extreme E events this year.
Extreme E has a gender-equal racing format and – in line with ITV’s sustainability goals – has a focus on the environment with its stellar line-up of drivers each racing an electric SUV.
In August ITV announced its climate action plans, noting an intention to bring viewers the ‘biggest shows with the smallest footprint’. Targets set for 2030 include becoming net carbon zero across its business, establishing a 100 percent sustainable supply chain and having zero waste.
ITV is also aiming for albert sustainable certification for all programmes produced and commissioned by the end of 2021.
“The UK has a massive appetite for motorsport, but Extreme E is about much more than that, and I’m delighted ITV shares our common goal of protecting the environment through its sustainable practices, particularly having certification from Albert – the authority on environmental sustainability for film and TV.” – Ali Russell, Chief Marketing Officer at Extreme E
