Formula E this month launched The Offset – its new influencer tribe led by Drag Race UK star Bimini Bon Boulash – who will come together to introduce new audiences to the sustainable racing series.
“I can’t wait to partner with Formula E this season. It is a racing series which has sustainability and inclusion at its heart and that fits really well with my ambitions.” – Bimini Bon-Boulash
At launch, The Offset will include RuPaul’s Drag Race UK finalist Bimini Bon Boulash, sports and entertainment presenter Josh Denzel, YouTube sensation Joe Weller and supercar vlogger Shmee150.
“I’m so excited to be joining the Formula E team yet again for another exciting and important campaign. The Offset is a journey to accelerate change and we can help shape the future of electric racing. I’m so excited to get myself out to a race this season and experience the ‘electric’ atmosphere once again.” – Josh Denzel
Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles, a mission which has since evolved to an all-encompassing race for better futures.
“I can’t wait to get in amongst the exhilarating Formula E action once more; the sky is the limit for this ever-evolving sport!” – Joe Weller
Members of The Offset have been carefully selected to align with this purpose, along with other considerations such as their appeal to Gen Z audiences.
“The Offset is a unique, original and influential tribe of advocates, headed up by recognisable Gen Z cultural icons. Starting now, we will work together over the long-term to open a dialogue with new audiences and inspire the next generation of fans who want edge-of-seat sporting action without compromising on their values.” – Katie Traxton, Chief Communications Officer of Formula E