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Las Vegas business leaders meet to focus on restoring pre-covid trade levels


Las Vegas business leaders meet to focus on restoring pre-covid trade levels

Meeting and convention industry leaders in Las Vegas gathered at the iconic “Welcome to Fabulous Las Vegas” sign, symbolizing the resort community’s united commitment to moving business forward in honour of Global Meetings Industry Day.

Industry leaders also descended on Washington, D.C. to meet with Nevada’s federal delegation this week and continue to champion efforts to help the industry move forward and plan for its future.

Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority:

“Today we celebrate the many contributions that help Las Vegas maintain its position as the number one Trade Show destination. We have been honored to welcome our trade show organizers, exhibitors and attendees back to Las Vegas for valuable, in-person connections and we are grateful for their business and commitment to our destination.”

Conceived by the U.S. Travel Association, the premier advocacy association for the travel industry, GMID showcases the impact of the meeting industry on the stateside economy. According to the U.S. Travel Association, as a result of the pandemic, America saw a decline of $211 billion in business travel spending, $97 billion of which was due to the decline in meetings, conventions and trade shows. In-person meetings benefit attendees by fostering deeper connections, enhanced education and training opportunities and access to information through informal conversations.

Michael Massari, chief sales officer for Caesars Entertainment:

“As co-chair of Meetings Mean Business, I encourage everyone to advocate for the industry. To bring business back to 2019 levels, we must continue to do what we do best – plan and execute extraordinary meetings and events. Over the last 12 months, Caesars Entertainment has proudly hosted many conferences at CAESARS FORUM, including PCMA Convening Leaders, Meeting Professionals International’s World Education Congress and Cvent Connect. We look forward to welcoming more meetings and conventions back to the destination.”

An estimated 2.2 million convention attendees were hosted in Las Vegas in 2021. In-person meetings and conventions returned to the destination in June 2021, reigniting the industry and showcasing confidence by tradeshow and meeting organizers that meetings can be held safely and efficiently. Sales teams throughout the destination have also been hard at work securing new deals that will bring new business to the destination over the next decade.

Tradeshow organizers say Las Vegas is a is preferred destination due to the ease of conducting business and ample entertainment and hotel options – offerings that are critical to the success of a show. The 2021 SEMA Show, an automotive tradeshow, garnered more than 100,000 attendees for its November show at the Las Vegas Convention Center (LVCC). The LVCC is owned and operated by the LVCVA.

Tom Gattuso, vice president of events for SEMA:

“The event marked the first automotive industry-wide gathering since the pandemic hit, and it did not disappoint,” said . “In addition to the business that takes place every year at the SEMA Show, the 2021 event was a unique celebration for uniting the automotive aftermarket industry. Las Vegas continues to support our industry in a way that no other city could.”

Las Vegas is home to 14 million square feet of meeting and exhibit space throughout the destination, combining business with more than 150,000 hotel rooms and direct access to world-class sports and entertainment. For 26 consecutive years, Las Vegas has remained the number one trade show destination in North America, according to the Trade Show News Network (TSNN).

The photo features Michael Massari, chief sales officer for Caesars Entertainment, Stephanie Glanzer, chief sales officer and senior vice president of MGM Resorts International, Chandra Allison, senior vice president of sales of The Venetian® Resort Las Vegas, Steve Blanner, executive vice president of hotel sales for Wynn Las Vegas and Encore, and Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA).

Steve Blanner, executive vice president of hotel sales for Wynn Las Vegas and Encore:

“Our team liaises with clients every day that recognize the importance of face-to-face interaction and delivering a first-class experience that warrants travel. Now more than ever, groups place safety and meticulous event programming in the forefront and we are steadfast partners in every step of that process to ensure a successful and memorable event. There is no place in the world that delivers the excitement of Las Vegas.”

With construction on several key developments continuing throughout the pandemic, Las Vegas was poised to welcome business travelers back with exciting new offerings and Only Vegas experiences when business travel resumed. The destination saw the debut of Resorts World, Caesars Forum and the LVCC’s West Hall. MSG Sphere at The Venetian Resort Las Vegas, a venue for the next generation of experiences, is scheduled to open the second half of 2023.

More than $4.5 billion in investments are projected over the next two years, adding approximately 7,000 more hotel rooms and 791,000 square feet of convention space, in Southern Nevada by the end of 2024.

Stephanie Glanzer, SVP and chief sales officer for MGM Resorts International:

“Two years after our worlds were turned upside down, this GMID is a true celebration of our resilience as an industry. We emerged better and stronger with new creative approaches, enhanced technology and an overwhelming desire to develop events that are not only productive for our attendees but also meaningful and memorable.”

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