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Regal is celebrating Juneteenth with a groundbreaking campaign


Regal is celebrating Juneteenth with a groundbreaking campaign

Regal does Juneteenth Right by Championing First Juneteenth Family Comedy, Block Party and donating proceeds to “Grandmother of Juneteenth”

Regal is celebrating Juneteenth with a groundbreaking campaign to screen an independent Black feature film, Block Party, a new comedy about a Black family coming together to save their Juneteenth block party, in over 100 theatres this Juneteenth weekend.

The film is showing on Sunday, June 19th at 4pm and Monday, June 20th at 7pm. Regal is donating their proceeds to the grandmother of Juneteenth herself, Unity Unlimited, Inc. the non-profit organization run by Opal Lee, the 95-year-old activist, who at age 89 walked 1400 miles from Fort Worth, TX to Washington D.C. to campaign for Juneteenth becoming a federally recognized holiday.

Block Party was made by an independent, Black-female-owned production company, Branch Out Productions and founders Lisa Mathis, Lisa Oliver-King, and Andola Mathis are 100% black, the cast is over 95% black, the crew is over 50% diverse and was led by a Black female director Dawn Wilkinson, and the investors are over 50% people of color and women.

The cast includes talent who are beloved by multiple generations of the Black community including Academy Award-nominated actress Margaret Avery, who played the iconic Shug Avery in The Color Purple; John Amos who was “America’s Dad” as James Evans in Good Times and also delighted audiences as the unforgettable McDowell in Coming to America; the instantly recognizable Bill Cobbs, the beloved comedian Faizon Love, the hilarious Luenell, Golden Brooks from Girlfriends, Merle Dandridge from Greenleaf, Antoinette Robertson from Dear White People, Birgundi Baker from The Chi, Gary Anthony Williams from Whose Line Is It Anyway and many more.

By showing Block Party in theatres, Regal is championing Black voices, talent, and business. In the spirit of celebration, Regal Unlimited members can “bring a friend for free” to see Block Party. And by donating their proceeds to Opal Lee’s charity Unity Unlimited, Inc, Regal is donating directly to programs that promote Black safety and equality.

Audiences can feel confident that coming out to watch Block Party in theatres this weekend is a fun activity and an action that serves the true spirit of the Juneteenth holiday. Block Party is distributed by Iconic Events and will be showing in over 200 theatres nationwide – including Regal, Alamo Drafthouse, Marcus, Malco, and more. Find a theatre near you at

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