Outlandish smells bring crowds to immersive wizard attraction…

SMELL an Eye of Newt, SNIFF a Toe of Frog…

Blackpool’s brand new wizard golf attraction, The Hole in Wand, has an unusual trick up its sleeves when it comes to drawing in the crowds.

Liam R. Findlay, themed smell consultant at AromaPrime:

‘Even when you’re making a fantasy smell, careful research is needed. The newt notes and frog fumes are part of a wizard alley aroma, where you can imagine these strange ingredients being sold. We researched the pongs of pondlife, but this concoction is mainly based on historical records of Victorian streets. The herbs and spices, the pipe smoke, the plants between the cobbles. This attention to detail goes towards convincing guests that the fiction is reality! That’s the special secret to making an experience memorable and magical.’

With a second venue in York, The Hole in Wand is an immersive mini-golf experience, fully themed around magic and wonder. Whether players are crawling through fireplaces, walking into giant portraits or drinking sparkling potions, there is endless fuel for the imagination!

With the public’s expectations growing higher than ever, The Hole in Wand has turned to the theme park industry’s go-to creators of outrageous pongs, AromaPrime Themed Scents! Together, the companies have carefully concocted a range of wacky, historically-accurate odours to achieve full immersion into the world of witches and wizards.

The pongs? Ancient books, mystical forests, steam trains and … you guessed it: eyes of newts and toes of frogs! But what goes into getting these whiffs as life-like as possible?

Stuart Jarman, managing director, The Hole in Wand:

‘Post-covid guests are looking for something extra at experiences and attractions, and introducing smells allows us to provide a truly magical experience at our golf courses in Blackpool and York.’

Experience the magic for yourself at The Hole in Wand! https://www.theholeinwand.com/blackpool/

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