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Can you beat ‘The Cube’?

Top: The Club was hosted by Phillip Schofield on ITV / Bottom: The Cube comes to Canary Wharf


Can you beat ‘The Cube’?

The popular ITV game show has become an immersive live experience…

Described as a ‘cutting-edge competitive socialising concept’ The Canary Wharf Cube, based on the hit ITV show, will open in London later this year. Created by The Mellors Group in partnership with Objective Media Group, The Cube at Canary Wharf pushes the boundaries of immersive gaming, sets new service standards, and raises the bar for competitive socialising in the capital and the country.

The Mellors Group, a fourth-generation entertainment business with ambitious growth plans, will open this new venue, building on the commercial and popular success of The Cube Manchester which opened in the city in 2022, and has already challenged and entertained thousands of players. The twenty-one iconic 4m x 4m glass cubes are spread across four floors and 23,000 sq.ft. of flagship space at Wood Wharf and will neighbour Dishoom, Third Space and Mallow.

Using unique technology each group of four will face seven selected games, featured on the original award-winning telly show hosted by Phillip Schofield between 2009 and 2021, designed to test their physical and mental agility. With friends or family watching, players must master their balance, speed, judgement and a steady hand, as they work with their teammates in single and multi-player games.

The immersive nature of The Cube makes this an extraordinary night out. It’s much more than just having fun with friends. It triggers a desire to prove yourself as a competitor, accepting a challenge that seems so very simple but that turns out to be fiendishly tough.

There’s not just fun and games the venture also offers drinks and dining. The Butcher burger bar hailing from Amsterdam, prides itself on its casual but classy approach to dining. The UK’s first Toni Loco Pizzeria, the other in-venue option for foodies, features authentic 20″ Italian American pizzas. The Cube has six mixologist-led bars that serve an expansive list of classic, signature, and non-alcoholic cocktails, premium spirits, wines and beers. The venue, designed for having fun, socialising, and enjoying music will also host live DJ sessions.

“At THE CUBE, the importance of giving everyone a five-star experience to remember is in the team’s DNA with VIP areas and packages designed to suit large group bookings for a less than ordinary corporate or team building event. London’s competitive socialising landscape needs something new. Something dynamic and imaginative. Something truly testing and accessible to all. Somewhere suited to corporate gatherings, after-work drinks and to days out with family and friends. Somewhere with a real wow factor.”The Mellors Group / Objective Media Group

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