Can watching someone opening 22 red boxes give you a headache? Anadin hope so…
Channel 4 has signed a new sponsorship deal with Anadin to be promoted around the Noel Edmonds hosted Deal or No Deal game show.
Felicity Ive at Channel 4 said: “We’re delighted to partner with Anadin on a new sponsorship deal for one of our viewers favourite daytime shows. We also enjoyed having some fun with the on screen creative by giving The Banker’s telephone an Anadin makeover.”
The 12-month partnership launches on Tuesday 20th November 2012 with idents featuring a branded yellow telephone in the style of the programme’s iconic black telephone to offer a pain relief hotline.
Helen Cross-Fancy, Anadin Brand Manager said: “We are very excited about sponsoring such a popular show and a firm TV favourite. The idents convey the brand’s positioning of being understanding and offering solutions to our everyday pains. We have taken a key element from the show, the bankers phone turned it yellow to fit with the Anadin branding, and instead of the mysterious banker on the other end of the phone, there is Anadin to help you.
“The idents will be mainly featuring the UK’s number one selling branded oral painkiller caplet# Anadin Extra, but will also feature Anadin LiquiFAST and Anadin Joint Pain.”
Deal or no Deal requires no skill, contestants choose a box a random and then simply open the other boxes containing sums of money ranging from 1p to £250,000 hoping the box that they picked, opened last, contains the big pounds. The simple game however has proved to be a huge success for Channel 4, since launching in 2005 over 2000 episodes have aired.